In 2014, social media is standard
We make our personal New Year resolutions right around January 1st, often declaring them on New Year’s Eve. If you’re a small business, however, you are constantly adjusting to your market and making changes that only small businesses have the flexibility to do. It’s never a bad time to keep up with the trends of marketing to see how your salon can benefit. We looked to Yahoo’s Small Business Advisor for an interesting list of marketing trends for 2014 (see our caption snapshot).
A trend that has been growing for the past few years is the combination of how you use your website with your social media outlets and what outlets suit your business model. Yahoo sites that:
- 52% of marketers have found a customer via Facebook in this year.
Often, as the wearer of many small hats, we small business owners have a hard time with completing all the tasks we have before us. For stylists in salon studios, realizing that “word of mouth” now fully encompasses the internet and social media and that not using them fully might be costing you clients. Seems obvious because so many of us have personal Facebook accounts. Many salons, however, have not come around to using Facebook for their business.
Let’s start with Facebook (and Instagram)
So what social media outlets would benefit a hair stylist? Ultimately, it comes down to the social media that you will actually keep up with. Just filling out a profile and then not working the outlet does you no good. So we suggest starting with a business Facebook page for your salon and using that outlet to keep clients engaged. Instagram is owned by Facebook and will post to the Facebook wall, so it is always fun to take Instagram’s of you and your happy clients to let other potential clients see what an awesome person you are as well as allowing them to see your work!
Showcase contests on your FB page and encourage people to share your page to be included in the contest. Offer referrals via FB. Some people use a ratio to determine how often to mention their business on their personal FB account. We suggest taking your own temperature when it comes to that decision. Your friends can be your best referrals, but you don’t want to over do it. Always find a way to get your clients to your FB page. Tell them you are going to post that classy picture that you took with them and to look for it! With Instagram on your phone, you can take the picture, throw a creative filter on it and have it on Facebook within minutes!
Get creative, have fun and you will reap the benefits of Facebook and other social media outlets.